Hi guys,

One of my clients has a product page ranking for a few selected KW’s. However, the aim to to get the category page we have put together for them to rank instead of the product page. 

I know if it’s not clear and there’s cannibalisation, google will become confused and won’t rank either page high. Is there a way of effectively moving the category page into the rankings, by swapping it with the product page? 

Thanks,
Charlie 
What's the URL of the two pages?
https://www.becopets.com/collections/compostable-poop-bags. - category page (still waiting for client to upload on page content we have made)  

https://www.becopets.com/products/home-compostable-dog-poop-bags. -- Product page 

Thanks :)
You need to make the category page more robust. Add some introductory content to the top that explains why these poop bags are the sh*t, etc. Think USP, benefits, etc. Then, below the products, throw in 3-5 FAQs. This should help make this page "better" than the product page and thus more likely to rank. 

If this doesn't work, take a look at backlinks. Are more people linking to the product page or the category page? If the product page has more links, then you will need to spend time promoting your poop bag category.

These two things combined will help you scoop up better rankings.
On the category page all I see are variants of the same product. Using variants would make your life so much easier as you have over complicated things. Most of the content on the product page can go as it's just a distraction.

People will only ever be on you site because they want to buy you stuff. Don't make it complicated for them. 1 category page for poop bags leading to three product pages (bags, dispensers, scoopy thing).
Thanks both for the feedback, some useful stuff for sure.

We are still waiting for the content to be uploaded onto the category pages, which is why there is nothing on there at the moment. Hopefully it will help a lot though, as we have FAQ’s and description text. 

In regards to the variants, the reason we have variants at the moment is because we are trying to rank for multiple dog poo bag keywords (compostable, biodegradable). So instead of targeting it all at one page, with limited content allowance for each category page due to the client not wanting too much content. So we have decided this is the best route to take. Just need to avoid being seen as doorway pages. 

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