What is y'alls experience doing local SEO for HVAC companies?

Feels like a real pain in the butt.

- Extremely competitive
- A LOT of black hat techniques being used, so unless you're doing the same crap you're always going to have a handful of ****heads beating your rankings.
- Terrible Google My Business categories that brings a lot of inconsistency and confusion into the space
- A tremendous amount of variation between keywords and terminology

All in all IF I take on more HVAC clients I will likely be charging 2-3x what I charge my other local service clients. Every other industry has a fun challenge element to it. HVAC is just a headache.
Check this out. https://www.steadydemand.com/google-my-business-spam-reporting/
Kyle B. replied
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If you own a brick n mortar business then yes it is very competitive. For someone like me who just bring leads to local business owners not really. Black Hat yes you right. Some GMBs out there are keywords. Keyword variation is easy. Hvac, ac, air conditioning? Which one would you use? Well it depends which are ranking on your area. For me the most searched term is AC. HVAC is non existent i dont think an average person knows what that means. Ac? Yes. Air conditioning? Obviously
Kyle B. replied
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I will say this it is pretty easy to knock out those who create fake lead gen listings. Even the playing field and redress them.
Kyle B. replied
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