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GMB performance numbers decreasing

Hi friends! I recently took on several GMB clients and we've been cranking out content (posts/images/reviews/responses) like crazy over the past 4-6 weeks. I'm totally surprised to see our performance numbers decreasing, and I don't mean by a little.

For example, one of my listings has these results: search views down 11% and maps views down 54%. Another client is down 4% and 48%. This is not good. EDIT: these numbers reflect the past 28 days.

Is anyone else seeing GMB performance decreasing across the board? And any idea why this might be occuring?  Ben Fisher , do you have any thoughts?

ps. This is NOT my first rodeo; I've been managing GMB for 6+ years and never encountered a decrease of this magnitude.