What tool? All you get is a login page

When the site starts converting. And when you begin to get traffic from keywords you weren’t even targeting.

Common scam. I get all sort of emails and calls from people pretending to be from this company or that. The Google one-time fee scam has been around for years.

I’ve got a client selling home accessories (about 300 products). They are looking to rank in the UK.

Get it removed and they come back next week and do it again. There are trolls everywhere. As an aside, I'm more likely to click on a someone without a perfect score as it suggests lots of reviews - it's a psychological thing.

You do know this is an adwords tool. It’s not much use for anything else and even then it’s more of a guide.

Casey McAvoy Google doesn’t care about your social profiles. Authority comes from what other people say about you not what you say about yourself.

Why do you want people to visit FB or whatever? If they have searched for something local then they are ready to pick up the phone. Your profile should be enough to do this. It’s like putting you social links on your website - pointless. You want people to come from FB not go to FB.

You really need to change the whole focus of the site and to a certain extent your GMB page. Nothing on either suggests it's a wedding destination. Most of the images are showing me the countryside. You have a gallery but there is no context, no story. Where are the blog posts full of wedding photos? Where are the stories from people who have stayed at the villa? Where is the English translation?

But once again, how are you planning to market the villa? How will a wealthy traveler from Russia discover your villa? How will a bride from London know what you offer?

Your marketing plan will drive the content of both the website and GMB page. This will then determine the structure of the site. 

On the category page all I see are variants of the same product. Using variants would make your life so much easier as you have over complicated things. Most of the content on the product page can go as it's just a distraction.

People will only ever be on you site because they want to buy you stuff. Don't make it complicated for them. 1 category page for poop bags leading to three product pages (bags, dispensers, scoopy thing).